Pointmonster is a zero-party data collecting channel.

What is Zero-party Data?

• Customers voluntarily and proactively participate in surveys to receive rewards or personalized services  

  • Preference, purchase intentions, personal contexts, personality, etc.

• First-party data is collected from a brand’s owned assets

  • Demographics, mobile app behavior, purchase history, etc.

• Third-party data is collected from data aggregators

  • Randomly gained from platforms like Instagram, Meta(Facebook), Twitter, etc.

• Zero-party data is more trustworthy and accurate than other types of data

Why Zero-party Data Matters

• Data dominance by Global Tech companies (Google, Meta, Amazon, etc.)

• Google’s third-party cookie ban

• Privacy concerns and regulations on accessing personal information (GDPR, CCPA)

• Difficulty in analyzing customers’ fundamental needs using other types of data

• Importance of hyper-personalized services to better target customers as an alternative to other types of data

• Absence of Zero-party data collecting channels when targeting new market.

Our Goal

• Our ultimate goal is to provide hyper-personalization.

• We are planning to provide services for global companies as well.

• Pointmonster will become a new channel for collecting zero-party data to estimate and research a foreign market.

• Working with Vietnamese company currently, our service will be released in Vietnam soon.

Features of Pointmonster

• Datamond runs mission-reward application, ‘Pointmonster’

  • Diverse types of Missions.

  • Select one of the mission formats according to the purpose of data collection.

  • Compensate rewards as an appreciation of participation

• Customization of Mission Formats

  • Combination of diverse mission formats to enhance customer data.

• Advertisement & Viral Marketing

  • Create missions to advertise certain brands and products.

  • Reward points to participants for watching advertisement videos

• Data Collection of Individual Traits, Preference, and Personality

  • Psychologically tailored mission to assess customers’ fundamental needs.

  • Provide statistics on survey responses to gain customer interests.