Amook

The most similar English pronunciation of Korean word for Korean fishcake.
It refers to processed (steamed or deep-fried) minced fish products.

Amazing Factory Co., Ltd., a subsidiary exporter of Samjin Amook, with the slogan ‘Cloth Fish Cakes with Fashion,’ aims to not only deliver good quality, but also add fun to fit the taste of young consumers.

We are a company that creates new fish cake trends, and promotes them through active exports and contributions to society.

SAMJIN AMOOK is Korea’s oldest Amook (fishcake) brand in business for over 3 generations since 1953. In 2013, we started “Amook Bakery” business for the first time in Korea.

And with our bakery business model, we entered the retail market ourselves which allowed us to expand and lead the fishcake market in Korea.  As of last year, compared to 2013, our sales increased by almost 30 times or more amounting to USD 90 million dollars.

And we are proud to say that we expanded the entire fishcake market and have other brands to follow in our footsteps.

For overseas business, we started with our first overseas branch in Singapore in 2017, and we opened stores in Singapore, Indonesia, Hong Kong and Philippines.

Currently, we run 1 directly managed store in Ion and 1 franchise store in Jewel in Singapore, and 5 franchise stores in Indonesia. And starting this year, we entered the US market through Amazon and our products have ranked 1st in ‘fish cake’ and ‘TOPOKKI’.