1. Company introduction

- 2012 It started to operate shopping mall specialized in skin care products for pregnant women and infants.

- 2014 It signed MOU with a company manufacturing and researching skin care products.

- 2015 It launched the "mihys 35" brand based on Adansonia Digitata Seed Extract.

- 2017 It obtained the China Food & Drug Administration(CFDA).

2. Brand introduction

mihys35 : It is a brand name made up of a mixture of first letters of each word in the sentence “May I Help Your Skin?" and of the adequate water content of 35% in skin, having the philosophy of the mihys35 which considers skin moisturization as a top priority, the basis of skin care.

3. Product concept

(1) The basis of daily skin care for infants is cleaning(bathing), moisturizing, and massage.

Bathing every day, daily moisturizing, and massage every day to feel the love of the mother is the basis.

(2) It calms, moisturizes and improves problematic skin and is the ultimate choice(high moisturizing cream) for mothers who are reluctant to prescribe steroids in their infants' troubles (congenital fever, heat rash, seborrheic dermatitis, contact dermatitis, atopy, and etc.) and want to make effects on their infants through the skin care.

(3) Various fruit extracts and safe ingredients.

(4) It has a natural fragrance made from fruit extracts without any artificial flavors, so that it is a product that can be used without irritating the skin.

(5) Most ingredients of the product received an EWG green rating (grades 1-3), so it's users can use it with an easy conscience.

4. Main ingredient of product

(1) The basic ingredient of all products of mihys35 is Adansonia Digitata Seed Extract.

(2) Nickname of Adansonia Digitata : "Moisture reservoir" and "Tree of life"

(3) It has excellent water retention capacity to store 120,000 liters of water in the body of the Adansonia Digitata, having excellent skin moisturizing effect.

(4) It contains vitamins A, B, and C more than oranges, so that it helps to enhance the skin elasticity and whitening.

(5) It has excellent antimicrobial activity in various strains, having excellent soothing effect.

(6) It has an excellent cooling effect enough to use as fever reducers in overseas.

(7) It is very good for skin moisturizing.

(8) It is essential to strengthen the skin lipid barrier and to form a skin barrier against the external environment.

(9) It is effective to maintain the skin moisturization for a long time.

5. The strengths of mihys35

(1) "mihys35" has been acquiring extraordinary popularity among mothers who are raising their children in Instagram.

mihys35's followers are very receptive and engaging with funny and diverse sources in the Instagram of the brand account.

(2) It acquired the China Food & Drug Administration(CFDA) and entered large channels in China.

(3) Increase of product reliability and loyal customers: It has established reliable image of skin care products for infants through honest reviews and repurchases of consumers who have benefited from the product after use.

(4) It is a multi-functional product which raised consumers' expectations for fresh products and new products through new product offerings and product specific various methods of use and effects.