Cultural branding business that creates a traditional culture brand representing
Korea's identity, brand image that combines beauty and utility of tradition creates
a healthy kitchen culture of our health.
We practice not only rice bowl but also corporate culture that shares the
abundance of life through creation of best living culture. We strive to research
and develop the culture of beautiful dining table steadily and propose "beautiful
dining table and healthy living". We will build up our faith with our customers with
our high quality, high sensitivity and high functionality. It is the space where you
can relax and meet yourself at the beginning of a pleasant day and tired and tired
day's tension, and it is the most convenient accessory of tableware that makes you
feel healthy. I will make it a company to inform. 

MISSION: Creating a beautiful dining table and healthy living
VISION: A specialist in the kitchen accessories world recognizes the beauty
Core value: company-oriented by suggesting beauty table and health to customers,
not simply kitchenware
The future blueprint dreams of Lee is "to become a company that
informs the beauty of the Korean traditional patterns that the world admits.
Core Value Customer success is ex, challenge, service.