Seoul based lifestyle label Hook was founded in 2014, with a defining approach to blending scents to create unique fragrances. The nontoxic plant-based formula with 99.9% antibacterial properties adds scent while removing odor. This premium functional fragrance serves as way to wear the garments, or shoes, care pets, or enjoy atmosphere of your choosing without nose plugs.

Hook is unrivalled, like no other - a fragrance for your body and soul. Engaging your senses and enveloping your lifestyle, each fragrance by Hook has been developed with the utmost care and sophistication. Thus, like your favorite clothes, shoes or moment in time, you can choose the scent that matches your mood, unique style and soul, and immerse yourself in a incomparable olfactory experience. Proudly made in the Korea

 This very interesting concept is finished off with 9 of Hook’s already iconic scents, Pillow Talk, Blooming Garden, Blue Champagne, White Cloud, and Beachwood for fabric,  Pom Pom and Sweet P for Pet, Tic Tac Toe for shoes,  A memory of Sausalito for air named after a particular visual images that subtly correlates with the core ingredients of the scent.

• Multi-functional fragrance liquid formulated with the patented botanical antibacterial agent
• Careful selection of natural plant-originated raw material at cosmetic level to avoid skin irritation
• No harsh chemicals which can cause irritation to sensitive skins like alcohol, artificial colorants, phthalates, dioxines, formaldehydes, sulphates, phosphates, chlorine, benzophenone, and parabens
• 99.9% Antibacterial Effect: The innovative formula infused with Hinoky Cypress water outstanding in deodorization, antibacterial activity, and mental relaxation as a total replacement of water, and catechin from green tea, as well as the patented antibacterial agent, act together to eliminate the actual source of bad odor from the fabrics and keep your clothes fresh and clean.
• Carefully selected natural ingredients generates anti-static effect to protect fabrics by reducing the unwanted effects of electrostatic charge which does often occur during the cold, dry weather, leaving extra soft finish and improved appearance of fabric.
• Expertly formulated high-quality fragrances, imported from France, Germany, India and many other nostalgic nations, by the master perfumer, Richard Han with 33 years of experience creates uniquely tailed scent to compliment you rather than cover it up.
• All products come in clean and unique monochromatic packaging,
  you've got the option of some cool on-the-road bottles at more than accessible price point.