Introduction

"LeeL By LEE YU JUNG" is a professional brand specializing in small-quantity, high-diversity handmade dresses, based on artisan spirit.
Unlike the ready-made clothes, the production method is differentiated just like the European brands, where brand name products are developed in low quantities, with the marketing strategy of rarity, professionalism, and exclusivity.

It is the only domestic brand recognized in its technology and design, through continued research and development, trend analysis, and market status analysis, by participating in international exhibitions each year. Unlike the average dress shop, it owns a factory, which makes it possible to change the form of the dress according to the buyers' needs.
From fabric cutting, drape, to 3D patterns, all processes are performed by hand at the factory, in order to present to you the high quality one and only dress.

Features

This is a fabric specially developed by LeeL Dress for the 2013 S/S collection. It has subtle Milky Way - like spangles, making the dress look brilliant enough even without bead decoration. The traditional shape peony was reinterpreted with modern sense to adorn with such flower motive, and this adds 3D effect to the dress.