Phytosterol
* Introduction:
- Phytosterol has a good skin permeability. It retains water on the surface, prevents the inflammation and improves the metabolism of the skin. It is effective for the anti-aging and treatment of Erythema, which is caused by the sun light exposure. It also helps to grow and condition the hairs.

- MacroCare Phytosterol is a mixture of natural Phytosterol that gained from the plant oils.
It richly contains the β-Sitosterol, Campesterol and the Stigmasterol.

* Phytosterol Esters
- Phytosterol ester is the Phytosterol esterified with long chain fatty acid.
It shows better solubility in water compared with Phytosterol itself.

EXB EXTRACT (Excoecaria Leaf Extract)
* Introduction
- Owing to its beautiful leaf colors, Excoecaria is mainly used for ornamental purpose.
But, it has been traditionally known that it had been effective in curing psoriasis wounds or stopping bleeding. For its main ingredients, it is known that there are the substances of Tannins, Sitosterols, Terpenes and Alkaloids etc.

- One of the main ingredients of this Excoecaria leaf extract is gallic acid, a kind of Tannins.
This acts as an activating substance and inhibits the biosynthesis of melanin generated by UV and removes melanin already generated. So, it is a natural whitening material with superior skin whitening effect.

* Gallic Acid
- The chemical name of Gallic Acid is 3, 4, 5-trihydroxy benzoic acid and a phenolcarboxylic acid, which is deprived through alkaline hydrolysis of Tannin.
It is a weak acid and pillar-shaped or long acicular crystal with acerbic taste and has no color and smell.
It exists in free state and is found in leaf, stem and root tissues or gall-nut or oak- apple or tannin molecule. It shows strong reducing activity in alkaline water solution and becomes brown.

- As a strong antioxidant, Gallic acid removes the active oxygen from the body and melanin generated by UV. It also detoxifies harmful heavy metals and removes nicotine deposited in the body and sterilizes bacteria by permeating into the fungus body and solidifying bacteria through the combination of protein. In addition, it also heals wounds and stops bleeding, cures dysentery or diarrhea, protects gastric mucous membrane and protects against bowel diseases. When you are bitten by a poisonous insect, it has antiphlogistic activities and reduces a fever and calms down the swelling.

- Among polyphenols, together with catechin that has strong whitening effect, Gallic acid comes into the limelight as a natural whitening substance in the cosmetics industry.

Gen90 (Genestein / Isoflavone Aglycone from Sophora japonica)
* Introduction
- Genistein is of a kind of Isoflavone. Its safety and efficacies have been studied extensively by many researchers. It works as an Anti-wrinkle agent in cosmetics, as well as works for the cure of UV damages and inhibition of 5-α reductase.

- In most plants, Genistein exists as a glycosidic (bound to sugar) type, such as Genistin or Sophoricoside. But aglycone (without sugar) type is much more active and permeable to skin than glycosidic type.

- Gen90 is a skin permeable, Aglycone typed Genistein that is manufactured by the "Specific Enzyme Technology" of MacroCare Tech., Ltd.

* Efficacies of Gen90 on skin & body (Basic cosmetics & Body care products)
- Collagen synthesis & Anti-wrinkle
- Whitening & Curing of UV damage
- Anti-acne & Prevention against Hair loss
- (by 5α-Reductase inhibition)

* Products type mof Genistein