Haenuri conveys the company philosophy to create healthy life in the healthiness around the whole world that the bright sun shines in good health.

With the philosophy of medicine and food being the same origin, she studies health eateries and with new break through trials and challenges, she is leading the globalization of traditional Korean food. Also, she is actively working as the Daegu district representative of Korea Women Inventors Association.

Jeong-yae, Jeong said goodbye to 11 years of life as pharmacist to enjoy the work of invention. She had great interest on the healthy ingredient and food following her interest on her job and cooked in special ways at ordinary times. 8 years ago, she started eating cheonggukjang with the recommendation, she experienced eating cheonggukjang in other way than the soup dish.
Although you can get the chepnggukjang pills and powder easily these days, these days, when she first met cheonggukjang, it was not that easy to find the food made with cheonggukjang. After some thought, she began to spread the cheonggukjang on the bread. After some troublesome experiences, her constipation was totally gone. After that, she began the invention with the only though that she wanted to make cheonggukjang into the food that anyone could eat easily.