Seats limited.  Entry free.  Email hmorris@ceibs.edu with name, job title and company for registration.

Ever dreamed of launching a new venture or operating a business in the world's largest, fastest growing, and most dynamic consumer market? Thousands of adventurous businesspeople from around the world have followed this dream all the way to China, and more are joining them as the country matures, opens and internationalizes.

Professor Juan Fernandez of China Europe International Business School is coming to Korea with his new book, China Entrepreneur, to share his find-outs based on in-depth interviews with 40 successful expatriate entrepreneurs in China.

From winning the necessary Chinese government approvals and finding startup funding to fighting corruption and negotiating with Chinese suppliers, the presentation will include "a lot of blood, sweat and tears," and many real stories from people who have been through it before.

Seats limited.  Entry free.  Email hmorris@ceibs.edu with name, job title and company for registration.

Venue    
Coex InterContinental Hotel
(159 SAMSEONG-DONG, GANGNAM-GU, SEOUL)  
  
Date   
5th August, 2009  
 
Agenda  
18:00 - 18:30 　 　 Registration
18:30 - 18:50 　 　 Programme Introduction
18:50 - 19:00 　 　 Alumni Sharing
19:00 - 20:30 　 　 Speech by Prof. Juan Fernandez