Success Stories

You can find buyers through outbound marketing if you use the right strategy.
  • Fingernap
    • Product Name

      Fingernap

    • Product Category

      Beauty & Personal Care > Personal Care > Sanitary Paper Home & Kitchen > Home > Cleaning Supplies

    • Company Name

      GAONACE Co., Ltd.

On August 2014, GAONACE Co., Ltd. was selected to receive outbound marketing support with, 'Premium Package', an intensive online trading referral program. A matching specialist determined that the specifications of its disposable gloves were competitive in countries that have a culture of eating with their hands, so it actively promoted the product with sample pictures on Alibaba and Global Sources, etc.

 

A Turkish buyer who was interested in the gloves contacted the e-Trading Referral Center of the association and requested to be matched with GAONACE Co., Ltd. in early September 2014. Even though the Turkish buyer was a solar cell, LED bulb producing company, it was trying to seek business diversification, and was selected as a hygiene product supplier by Turkey's top food delivery site. The buyer thought that the disposable gloves of GAONACE Co., Ltd. were useful when ordering pizza or hamburgers, so it contacted the association.

 

The matching specialist forwarded the relevant information to GAONACE Co., Ltd., and it immediately sent a sample so the buyer could try the product out. The Turkish buyer took more time to negotiate the price, so the matching specialist actively facilitated price negotiations with the CEO of GAONACE Co., Ltd., Soon-ok Park.

 

At the end of October 2014, the buyer preordered 100 sets to test market reaction, and they were delivered in November. GAONACE Co., Ltd. Fingernap product received an excellent reaction from Turkish consumers. Continuous additional orders are expected to be placed. The buyer proposed exclusive contract rights, and they are being discussed currently.

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