A purchasing specialist from the buyer in the U.S. requested a matching service with a Korean kitchenware manufacturer to outsource its brand attached (OEM) products, such as frying pans, for online sale after receiving tradeKorea’s e-mail, which was sent out in September, 2014, about living and consumer goods.

The matching specialist at tradeKorea identified the specifications of the buyer’s desired products through several contacts and recommended seven companies who are able to manufacture ceramic coated and aluminum cast iron products. However, the buyer tenaciously tried to figure out the companies’ information only and those Korean companies expressed their suspicions against the buyer to tradeKorea.

Hence, the matching specialist at tradeKorea checked the facts that it is difficult to be in touch with the buyer since it has the base both in the U.S. and France and the buyer is not very skillful in trade as the company does not have much trading experience. After making sure that the buyer’s willingness to trade, tradeKorea started to provide advice from the fundamental part of the trade for the buyer.

Through the tradeKorea’s matching service, the buyer and Natoyan Co., Ltd., a domestic company, carried out intensive consultations. Natoyan is a mall and medium sized company who has been manufacturing and marketing kitchen utensils for thirty years. Recently, the company aggressively tries to make inroads into overseas with diversified products including aluminum and ceramic coated products.

With tradeKorea’s full assistance for the American buyer from the basic documentation to understanding of Korean custom of trade as well as the consultation with Natoyan, the initial volume of product shipment was completed in November, 2014. The buyer has requested the additional matching service for domestic sourcing of its brand attached bath products and home appliances along with kitchen utensils.