Our purpose? Happiness in your life!

We strive to design products that bring a sense of joy in using them. We put all our focus on how our products can bring happiness to you. LAETANG originates from the Latin word which means happiness and joy. By adding “-ing” to the end, we have formed a brand which hopes to continue to bring happiness in everyone’s daily life.

Our products have received many positive responses from customers in COSTCO in Asia, famous department store in Korea, Singapore, Hong Kong and China, over one hundred offline shops in the United States.

We have two manufacturing factories in Korea. One factory is for cookware production, the other is for kitchenware production. Chefway is our cookware brand.

Our cookware factory has been working on the development of products which can bring joy into the kitchen based on our producing skills and many years of experience in this field. We are expanding our business to overseas market, Korean market as well. We have built a product control system which meets ISO 9001 and ISO 14001.

The main features and benefits of our die-cast aluminum cookware are as follows:

1)   Excellent non-stick features compared with stainless steel products.

2)   Our die-casting products are lighter than stainless steel products but heavier than pressed aluminum products.

3)   Thicker than any other material products.

4)   High heat efficiency, fast heat distribution and longer heat preservation. Our heavy-gauge die-casting aluminum cookware prevents any hot-spot on the cooking surface, which shows less sticking of food on the cooking surface.

5)   Various coating materials can be applied onto products for appropriate usage according to the customer’s request.Our purpose? Happiness in your life!

Why pick the Chefway Roast Pan?

1.    Reliable cookware made by our factory with safe domestic materials. “MADE IN KOREA”

2.    PFOA, PFOS Free!

3.    Popular roast pan sold at Lotte and Hyundai department in Korea

4.    Because of the far-infrared black-stone coating, you can cook more delicious food with excellent nonstick.

5.    IH by applying thermal spray process without any change of shape

6.    High heat efficiency, fast heat distribution and longer heat preservation

7.    Tilt in the bottom and natural drainage

8.  All in one handle