We realized that it is impossible to preserve and advance our traditional culture without the lasting relationship with the present based on the awareness of relevant people and professional knowledge.
  
In such a reality, we planned to found a company and an incorporated association to preserve and advance our traditional culture with the following four goals.
  
1. BOOMADAEGAM discovers, develops and sells quality traditional products of Korea.
2. BOOMADAEGAM promotes and sells the folk craft products which cannot be sustained only by the support of the government.
3. BOOMADAEGAM selects and preserves those of city- or county-level cultural properties scattered throughout the country.
4. BOOMADAEGAM discovers students who will contribute to cultural properties preservation, awards them scholarships, and gives opportunities to study to foster talented individuals.
  
That is because tradition is mere artifacts or relics displayed in the museum unless it breathes in our lives. The vitality of our tradition can be only retained when our proud culture and cultural products are actually used, enjoyed and widely known. 
  
The purposes of founding BOOMADAEGAM have begun from the histories of Si-won Choi’s both sides of the family.

*Brand Vision
Share with Korean traditional culture and mysterious Korean Super food

*Brand Mission
We serve our customers as a Emperor

*Brand Character
Korean Origin
Korean Local Specialties
Korean Traditional Merchandise
Good for Health, Energy and Beauty
Each Merchandise has a brand story individually