Lioele Cosmetic Co., Ltd. is established in 2003 as Miche Cosmetic., Ltd and launched online brand 'Lioele' in May 2007. In December 2007, Lioele Cosmetics Co., Ltd. changed company name from Miche to Lioele.

Since 2007, Lioele is Spreading its popularity by launching on Lotte TV Home Shopping in 2007, supporting various TV Dramas (On-air, New heart, Heading to the ground etc.) in 2008 to 2009. And also Lioele is using celebrities as a model of brand.

Lioele runs an online shopping mall 'www.lioele.com' which has 330 thousands of members and 70 thousands of average of daily visitors. And also keep ranked in high position on domestic cosmetic shopping mall and open markets (G-market, Action)

And also Lioele contract MOU with Sin-la University and Busan University that research on Whitening, wrinkle care and soothe skin and to register the invention of the patents. As every Lioele's products need to pass through the strict R&D processes, they are selling not only on domestic market but also overseas market, U.S.A, Japan, China, Thailand, Hong Kong, Singapore, Vietnam, & Europe and so on, with good reputation.