Ayni, the brand name of interior goods

Ayni is an abbreviation of ‘all you need is’. The band name implies that it can provide anything consumers need

Target customers: Consumers who need leading-edge products.

Consumers who have kids and are highly conscious of hygiene and safety

Brand slogan is "find a way to lead a modern life." AYNI also means "children need" in Korean and "life-friendly” (爱昵 [àinì]) in Chinese language.

AYNI is intended to be a total brand for life.

BI concept for logo design

To convey friendly and pure image, typos and objects are expressed as circles. Orange color is used to symbolize bright, warm and active features of the brand.

Partially incomplete letter of alphabet O represents openness, possibility and hope.

Features of AYNI Bean bag

1. AYNI Bean bag sofa is made with premium leather called 'pu mild', which passed eight categories in the test assessing leather fabrics. Passing eight categories indicates that 'pu mild' is superior to general leathers used for sofas in terms of quality and safety. Leather fabrics that passed four categories in the test can be used for sofas.

2. AYNI Bean bag is filled with polypropylene filling beads, which are easily made into various shapes without losing resilience. It provides more comfort than sofa or beds made with latex and memory foam beads (epp materials).                                                               

3. 'Pu mild' is a functional leather fabric as it is water-proof, fast drying and anti-fouling

4. ANYI Bean bag is an innovative sofa offering ultra comfort and relaxation.