1. Business Challenge

The recent content services such as PC contents services through the internet, TV contents services through local, cable and IPTV, mobile contents services through WiFi, Wibro and HSDPA have undergone transitions in its service environment. Furthermore, the launching of the iPhone has expanded the growth of the Smart Phone industry while the launching of the Android has expanded the growth of the Open-Type terminal platform as to magnify the demands for the union of air and correspondence services through FMC (Filed Mobile Convergence) and 3 Screen services.

The changing demands of the domestic mobile-service market have led to the merge of KT and KTF, acquisition of SKT on Hanaro Telecom, and the rise of unified LG Telecom.
In relation to the market conditions, the need for dynamic contents sourcing system, development of the mobile synchronization technology, and MTP (Media Transfer Protocol) have been strongly emphasized for 3 Screen Services.

The current wireless internet services such as WiFi, Wibro, Zigbee, Bluetooth, UWB and WPAN have failed to meet customers' demands in facilitating and diversifying use due to limited service range of its models.

MTP presents an expanded model in relation to transfer, management, and sharing of multimedia contents. Although there are limitations depending on the service model, MTP is available for easy use with WM DRM, a contents copyright-protection solution of Microsoft, and the PlayReady system. In relation to copyright protection, Microsoft has failed to fix subordinate problems in its supply DRM system.

There is need for development of a solution that includes expanded service-centered application protocols in response to security issues of personal information during sharing, transfer, and management of multimedia contents in personalized mobile devices.

2. Introduction

MarkAny's mobile solution, MTP Linker™ is equipped with the technological basis of transfer, management and sharing of multimedia contents together with mobile synchronization technology which is based on MTP technology selected as the standard of the USB (Universal Serial Bus) working group.

The expanded application standards have been defined based on contents transfer standards of MTP (Media Transfer Protocol) to enable the transfer of contents and other information in its service models.

MarkAny's MTP Linker™ provides an environment to suit users in receiving personalized services from service providers during their service term. Furthermore, MarkAny's MTP Linker™ facilitates its users in access to contents and services by minimizing connection loss during transfer, sharing and management of digital contents between users.
Moreover, MarkAny contributes in managing the standards of personal information and digital copyrights that may be used in access to services and contents as to present a standard that may be applicable in transfer, sharing and management of service models in all mobile units.

3. Key Features

The first primary function of MarkAny's mobile solution MTP Linker™ is its wide support range of dynamic terminal platforms. With its basis on MTP, Microsoft's Windows Connect Now only supports Windows Mobile based terminals. However, MTP Linker™ is capable of supporting not only Windows Mobile based terminals but other various Linux terminals including the Android.

Second, MarkAny's MTP Linker™ supports the connection of DRM solutions including WM DRM and PlayReady. Copyrights are essentially required for multimedia contests services and most service providers operate using a DRM system. Therefore, the connection to DRM solutions is essential in which MarkAny's MTP Linker™ is already equipped and in support.

4. Major Functionalities

The functions of MTP Linker™ are as follows.
The basic functions required for digital contents services are provided with basis on MTP Protocol and standard on Sync Manager.

• Data transfer function using USB
• Data synchronization and transfer function using IP
• Synchronization and transfer function of Multimedia Contents
• Data synchronization and transfer function of data (PIM, personal information, favorites and etc.)
• Connection with application installation
• Requirement function for PlayForSure verification of MTP
• Contents synchronization and transfer performance check function

5. How It Works

[Click the image below for an enlarged view.]

6. Benefit To Customers

Communication Companies and Service Providers

• Equipment of 3 Screen Play core solution
• Private contents copying and alternative personalized
• Cost minimization effects through unified platform support

Terminal Manufacturers

• Satisfaction of the various demands of the service providers
• Cost minimization effects through multiple platform support
• Maximization of synergy effects through construction of self-service platform.

7. Reference Sites