MAFE-LAM
(Manufacture Automatic Form Electronics)

"Modern-style design of the ancient badge of a secret royal inspector that befits Russian lighting culture"
Signifying manufacturing and artificial intelligence, automation, new design, and electrical power

1. New European Style

• Purchasing orientation of Russians strongly reflects West European style except for food stuffs.

2. Strong Demand for High-priced Luxury Items

• Strong demand for high-priced and brand items based on high consumption trend
• Korean products have positive image to the extent that electronic products and cars are regarded as brand-name products.
• High performance and high-priced products are popular based on economic recovery

3. Wit and Sensitivity

• Wit and sentimentalism based on Russian cultural background as it was affected by wars and economic difficulties
• Design products of Russian reflects, either directly or indirectly, this kind of Russian sensitivity.

4. Warm Illumination

• Due to cold Russian weather, products that can overcome such a hardship are popular.
• In this regard, LED lights also need to provide a comfortable atmosphere that is based on warm-color temperature of Warm color

Products and Items

Full Color Video Electronic Sign Board Module and System -Deajeon Daedeok BG Center 64M electronic sign board record -Media Facade record -Module/Control redevelopment -Business possible	LED-BLU for Sign (Shifting IC Mounted) -Poong'am Lake sculpture record -For panoramic sign board -Module/Control redevelopment -Business possible -Test measurement/Certification required -Business possible -Partial modification of mass production mold	Straight-type LED Light -Trial product completed -PCB redevelopment required -Test measurement/Certification required -Business possible

Functional Hair Brush -Trial product completed -Upgraded product -Package design completed -Applied as a research task -Mass production process required -Business possible	LED 100W-Class Street Lamp -Trial product completed -Lighting device redevelopment required -Test measurement/Certification required -Business possible	Flat LED Light(20W Class) -Working Mock-up completed -Trial product to be completed by October 2010 -Ship-application project -Test measurement/Certification required	LED Wall-mounted Lamp(20W Class) -Working Mock-up completed -Trial product to be completed by October 2010 -Ship-application project -Test measurement/Certification required

Present Condition

Russia a newly rising economic power, is inducing diverse economic cooperation with other countries based on various Government-LED development and advancement plans.
Strategy of various countries to secure its share of the Russian market that is backed up by 140 million Russian population.

Utilizing the design source that can stimulate Russian sensitivity!
Applying appropriate specifications that fit the LED activation policy!
Developing designs that differentiate functionality reflecting the user's convenience!