A buyer operating Korean food store at a duty-free shop in the Philippines requested tradeKorea to recommend Korean food. The buyer personally visited Korea to have a business meeting with the food company recommended by a matcher from tradeKorea. Especially, the buyer wanted to have a meeting with a company for chocolate sticks which is popular in the Philippines. So, the matcher contacted Sunyoung Food which produces the largest choco stick.
Sunyoung Food is a major company, and it was trying to overcome the slump in the saturated Korean market through export. Sunyoung Food acquired various overseas certificates such as HACCP, ISO22000, FDA, and HALAL. However, since employees at Sunyoung Food couldn’t speak English, Sunyoung Food relied on indirect export rather than direct export.
The matcher of tradeKorea supported on the smooth exchange of sample catalog, estimate, and sample between the buyer and Sunyoung Food. After testing the sample, the buyer chose the peanut-flavored product as the first trade item.
Buyer, Sunyoung Food, and the matcher cooperative actively to register the product in the Food and Drug Administration (FDA) in Philippines. After submitting the various test reports for over 6 months, Sunyoung Food could successfully register the product in the FDA. After registration, the buyer completed payments for the first order.
After the foundation in 2013, Sunyoung Food accomplished a remarkable growth with one representative in charge of product manufacturing and quality management on site and the other representative in charge of pioneering the new market respectively. As Sunyoung Food was confronting a growth limit due to the monopoly of the large companies in the domestic market, the two representatives were highly satisfied with expanding to the new market through tradeKorea. Especially, the representatives expressed gratitude on meeting a buyer from the Philippines and registering the product in FDA which takes at least 6 months. The matcher of tradeKorea will be actively supporting the export of Sunyoung Food by introducing Sunyoung Food’s tasty and competitive products to various buyers.
