KICK THE HURDLE INC

CEO : Kim Tae Yang

Kick The Hurdle Company IntroductionCompany IntroductionKick The Hurdle Inc. is one of Korea’s fastest-growing health & beauty innovation companies, specializing in premium health supplements and derma-cosmetics.Our mission is to “break hurdles for better living” by offering products that combine scientific research, pharmaceutical expertise, and modern lifestyle needs.We develop science-backed, pharmacist-designed wellness products and high-functional skincare solutions, trusted by consumers in Korea and rapidly expanding into global markets.With strong expertise in Global Business, Marketing, and product R&D, we ensure competitive quality, compliance, and consumer trust across multiple regions.Currently, Kick The Hurdle operates in Amazon USA, Rakuten & Qoo10 Japan, Don Quijote, Taiwan D2C, and B2B channels across Asia, CIS, and the Americas, achieving over 10 million USD exports within three years. Our Brands■ PHYTOTICSPharmacy to Biotics – A trusted health supplement brand designed by pharmacists.Focused on gut health, weight management, sleep support, and daily wellness, PHYTOTICS is Korea’s fastest-growing supplement brand, recognized as Shop of the Year in Qoo10 Japan (2023), and is expanding globally through Amazon, Taiwan, and CIS markets. ■ CELL IN SHOTA high-functional derma-cosmetic brand utilizing microneedle (spicule) delivery technology.Provides at-home aesthetic skincare solutions for pore care, elasticity, anti-aging, and barrier repair.Quickly became a top-ranked skincare brand in Korea upon launch and is now competing with leading K-Beauty brands on Amazon US and Japan. ■ FITAMINA personalized vitamin & wellness brand targeting the MZ generation with convenient, functional, and lifestyle-friendly supplements.Based on pharmacist consultations, biometric data, and strategic partnerships (e.g., Hyundai Department Store investment in 2023), FITAMIN delivers customized health solutions, both online and offline. ■ E&M(Entertainment & Media)Specialized in digital content creation, influencer collaboration, and cross-border marketing.Leveraging in-house creators and global content IP, we amplify brand awareness and consumer engagement, driving synergy across K-Beauty, K-Food, and K-Contents.