True Beauty Perfected by an Artist's Touch, ELROEL

ELROEL embodies the essence of Elegant, Romantic, and Elle as a professional cosmetic brand. Founded by Yoo Yang Hee, a makeup artist with three decades of experience, the brand's philosophy centers on discovering and illuminating each person's innate character and natural beauty.

With innovative formulas and captivating designs infused with expertise from diverse fields including supermodel competitions, K-POP collections, films, fashion shows, and magazines, ELROEL has grown into a globally recognized brand exported to 21 countries and honored with international awards. Selected as a finalist 6 times at Cosmoprof, the world's leading beauty trade fair, and winning the color cosmetics category, ELROEL has proven its global competitiveness.

Discover your true charm with ELROEL - pursuing essential and sustainable beauty.

ELROEL

Where Elegance Meets Romance in Professional Beauty

💄 ELEGANT · ROMANTIC · ELLE

ELROEL embodies the values of Elegance, Romance, and feminine grace (Elle),
redefining true beauty through professional cosmetics.

✨ 30 Years of Professional Expertise

Founded by Creative Director Yoo Yang Hee, whose three decades of experience
in the beauty industry bring depth, expertise, and philosophy to the brand.

🎬 Diverse Portfolio

From supermodel competitions and K-POP collections to movie sets, fashion shows, and magazine shoots,
our founder's impressive career spans the entire beauty industry.

💎 Philosophy of True Beauty

We believe that discovering one's true worth and unveiling inherent beauty is the essence of true beauty.
Our products illuminate your authentic self as though touched by the hands of an expert.

🌟 Respecting Individuality & Uniqueness

We respect and cherish each individual's innate personality and uniqueness.
True professionalism isn't about altering one's character,
but bringing out the very best in natural elegance.

🔬 Innovation & Vision

Redefining beauty with innovative technology and vision,
delivering professional makeup results for everyday life.

🏆 Celebrity-Chosen Brand

Trusted expertise from working across films, musicals, fashion shows,
and celebrity makeup in diverse professional settings.

💚 Professional Cosmetics

Experience the expertise and skill of professional makeup artists in your daily routine
with high-quality professional products.

Beautiful Skin Begins With ELROEL