- Country
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South Korea
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President
Kim Tae Yang
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Address
Yongdong-ro 57beon-gil, 801, 18F, Uichang-gu, Changwon-si, Gyeongsangnam-do, Korea
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Product Category
Face Cream & Lotion,Health Care Supplement
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Year Established
2018
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No. of Total Employees
51-100
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Company introduction
Kick The Hurdle Company Introduction
Company Introduction
Kick The Hurdle Inc. is one of Korea’s fastest-growing health & beauty innovation companies, specializing in premium health supplements and derma-cosmetics.
Our mission is to “break hurdles for better living” by offering products that combine scientific research, pharmaceutical expertise, and modern lifestyle needs.
We develop science-backed, pharmacist-designed wellness products and high-functional skincare solutions, trusted by consumers in Korea and rapidly expanding into global markets.
With strong expertise in Global Business, Marketing, and product R&D, we ensure competitive quality, compliance, and consumer trust across multiple regions.
Currently, Kick The Hurdle operates in Amazon USA, Rakuten & Qoo10 Japan, Don Quijote, Taiwan D2C, and B2B channels across Asia, CIS, and the Americas, achieving over 10 million USD exports within three years.
Our Brands
■ PHYTOTICS
Pharmacy to Biotics – A trusted health supplement brand designed by pharmacists.
Focused on gut health, weight management, sleep support, and daily wellness, PHYTOTICS is Korea’s fastest-growing supplement brand, recognized as Shop of the Year in Qoo10 Japan (2023), and is expanding globally through Amazon, Taiwan, and CIS markets.
■ CELL IN SHOT
A high-functional derma-cosmetic brand utilizing microneedle (spicule) delivery technology.
Provides at-home aesthetic skincare solutions for pore care, elasticity, anti-aging, and barrier repair.
Quickly became a top-ranked skincare brand in Korea upon launch and is now competing with leading K-Beauty brands on Amazon US and Japan.
■ FITAMIN
A personalized vitamin & wellness brand targeting the MZ generation with convenient, functional, and lifestyle-friendly supplements.
Based on pharmacist consultations, biometric data, and strategic partnerships (e.g., Hyundai Department Store investment in 2023), FITAMIN delivers customized health solutions, both online and offline.
■ E&M(Entertainment & Media)
Specialized in digital content creation, influencer collaboration, and cross-border marketing.
Leveraging in-house creators and global content IP, we amplify brand awareness and consumer engagement, driving synergy across K-Beauty, K-Food, and K-Contents.
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Main Markets
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Japan
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Malaysia
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Singapore
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Taiwan
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USA
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Main Product
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Fitamin Easy Pack Multi Mineral
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PHYTOTICS Synbiotic Probiotic – Vaginal & Gut Health with 30 Billion CFU Korean Lactobacillus
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PHYTOTICS Moro-Silhouette Orange – Antioxidant Moro Orange Liquid Stick with Vitamins & Minerals
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Faxci Snow Liposome Glutathione – 85% High Purity Reduced GSH with Liposomal Delivery & 11 Synergy
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