A tradeKorea matching specialist from Korea International Trade Association not only introduces online trading, but also provides necessary information to SMEs throughout the entire process of export transactions. Matching specialists accomplish this by providing new exporters with a variety of business support services from KITA.

In April 2015, an Indonesian buyer sent an inquiry stating, "Please send detailed information on the product introduction, types, price (FOB conditions) and shipping conditions of kitchenware to be supplied to a home shopping channel in Indonesia", through the "Global Business Matching Service (GBMS)" of tradeKorea.

The matching specialist of tradeKorea identified the buyer as a vendor of home shopping companies in Indonesia who was looking for Korean kitchenware supplies to be sold on TV home shopping. The buyer stated that the customers who mainly use TV home shopping are at least middle-class consumer in urban areas, such as Jakarta in Indonesia, who are mostly housewives. The buyer requested the recommendation of products related to cosmetics, jewelry, housewares and kitchenware.

The tradeKorea matching specialist began to look for Korean manufacturers to match with the buyer based on the product details and requests received. After talking to all the representatives of each supplier on the phone, the matching specialist finally found "MJ INDUSTRY", a manufacturer operating an aluminum casting factory in Korea. The company had no overseas sales or marketing employees, resulting in no export capacity by themselves. However, the matching specialist determined that the company had the prices and conditions to supply TV home shopping in the Southeast Asian market where price is sensitive. The matching specialist searched for a solution and decided to export through "INTERROAD Inc.", an agency specializing in exporting kitchenware.

Despite the challenges of the buyer requesting repeated sample production and price adjustment to match local market price, the manufacturer actively responded to the requests of the buyer. The buyer finally visited the manufacturing factory of "MJ INDUSTRY" and thoroughly checked the facilities and product quality once again.

Immediately after returning to Indonesia, the buyer opened an L/C and the manufacturer was able to successfully complete the first shipment. The buyer felt confidence and trust in the matching specialist of tradeKorea, and has been consistently requesting the sourcing of other products besides kitchenware.